« NWN AT 200K! | Main | LINK OF THE WEEK! (AND ANOTHER WILDE UPDATE) »

Wednesday, January 26, 2005

JENNA FAIRPLAY AND MASLOW'S HIERARCHY OF BOOTY

Part II of "THE FIVE PEOPLE YOU MEET IN SECOND LIFE", a series of random interviews with Second Life residents—details here, Part I here. Today’s resident was blindly selected from among the group of residents who own the most popular Second Life hang-outs (based on Dwell foot traffic.)

"They look like ants from here," Jenna Fairplay says, chuckling. She's standing with me in the private VIP suite of her pyramid-shaped nightclub, watching her clientele through a floor that's translucent from this side. "Just lets me see if someone is being bad." She laughs again. "They dont know I see all."

"Well," I point out, "they will now!"

"I'm clever, I'll find other means," she replies, unpreturbed. Then suggests obscurely, "Make my snake pit with laser beams again."

For the longest time, Jenna's nightclub, The Edge, has been among the most popular spots in Second Life, so when I clicked her place at random, I was expecting that our interview would be all about how her phalanx of casino games, live DJs, and half-naked pole dancers had transformed her into the ruling impresario of the in-world club scene. I wasn't quite expecting her to tell me that a Jewish-Russian immigrant psychologist who taught at Brandeis was the one who'd taken her to the top.

"Well," she explains, "I go by Maslow Hierarchy." In Maslow's model, human need is shaped like Jenna's pyramid nightclub, with the base being the fundamental requirements for survival, the second layer being safety and security, and at the pyramid's apex, self-actualization.

"I didn't know Maslow had booty in his hierarchy," I note.

"Yes," Jenna says earnestly, "booty is a very, very basic need." She laughs. "People come into Second Life and need to find their basic needs, before they want to grow. Safety, food are needs in real life-- belonging and booty are needs in Second Life."

Which is why, she says, the Edge has done so well in such a short time. "I think it's how we make anyone feel welcomed," Ms. Fairplay continues. "People come into the game and they are labeled 'the newb', regardless of their real life skills. People need to feel welcomed, find a place to belong and want to then do more."

"Topless dancers probably help in that regard," I suggest.

"Oh no no no," she answers quickly. "I don’t require any of that. That’s the thing many assume: it's a club [with] sex dancers, escorts. I pay the dancers, yes, but that’s all to dance. They are free to do what they want. Same goes for escorts. They asked for a safe venue where they aren't degraded. They are allowed to say Yes or No to me or any person who requests something. If they want to do more, it's up to them... I only pay them to come and dance."

Downstairs on the Edge's dance floor, one of Jenna's managers is barking out a sales pitch. "GENTS AND LADIES THAT SWING THAT WAY! ANDEE SAID SHE'D STRIP FOR TIPS! WANNA SEE THE PROMISED LAND… GIVE HER THE TIPS SHE NEEDS!"

But back to Maslow's hierarchy. "It's that," she says, "and what I call the Great Big Circle of Stuff. People come into the game, and they aren’t gonna run to the sandbox, or run to a skill class. [Sandboxes are regions where residents can practice building objects; skill classes are Linden-sponsored events which teach new residents how to use the building and scripting tools. - HL] They want to find a place. Form relationships. Have some aspect of real life in-game that they can connect to. Clubs are the first step [for] some who don’t go to them [in real life] anymore, or [have] never been to one. It allows that social life they never had.

"Once they feel a sense of belonging," Jenna goes on, "they then try new things, from making their own furniture for their house, to figuring out how the particle [system] works, so they can have those cool dance sticks. And then it goes on from there to higher levels and higher skills."

"Though to be a stickler," I say, "doesn't that mean they skip the first few rungs of the Maslow ladder? Where's shelter and food and protection?"

"Shelter, though, is security," she replies. "To some, security comes in the form of self-esteem. In Second Life, you can be anything, look like anything. So that in turn helps their esteem, which makes them feel secure.

"Then you got the Great Big Circle of Stuff. Social players are in part the majority of the game and a necessity. Without them there are no clubs, malls, vendors, etc. Social players are the ones who want to enjoy being able to shop, 'cause to them, that is something they don't get in real life, or [is] fun to them..."

And from all this, Jenna Fairplay built for herself a club that came to dominate in-world foot traffic in three months.

"Bought this land, 8/12. Did a small event, 8/24. Did some lag tests, 'cause this is Daboom. And opened on 9/01. Hit number one, 9/12. Hit record Dwell, 12/24." She grins coyly. "Interview by Hamlet, 1/19."

DaBoom is one of Second Life's first regions, or simulators, to exist, even during the world's pre-launch Beta period. Simulators of this age tend to lag, due to the accretion of objects from the many residents who've come and gone, over the years.

"Many said I was insane to buy land here," says Jenna. "I had to buy up a lot of land just to free up prims and scripts [i.e. building blocks and custom programs], make the place open and lag free. But we still suffer, but most feel it's worth it. We are the stepping stone for many new players."

Her rapid success has been the source of speculation, she says. "In real life, I'm a college student." She laughs. "And no, not a business [major] or something, as many think. I hear that I’m a millionare in real life, or I own some huge website and such. I have helped [game] sites, but as a player, not as a job… but no, I’m just a simple college student." She's actually studying to be nurse, she says, but given how well she does at this, she wouldn't reject an offer to work in games.

"I've played other online games, simple ones, where I held a high status as well. I just tend to... find what works and structure it so. Neopets was my first. I had a guild of 25,000+ members." She left that game, leapfrogged to many others, and stumbled into Second Life during a Google search. "Got sucked in. " In real life, Jenna is interracial, and decided to create an avatar which is, she says, based on her real life appearance. "Some can see it, some don’t."

Then came her Maslow realization. "I see it in many games, just in Second Life," she adds. "It's more important [here], because this game is not like any other... just something I saw the moment I realized I didn’t have to be 'the newb'. When I explored, spent my Linden Dollars on some attire, then was stuck with the question, 'Um, what now?' No L$, no fun for a new player. I went to some establishments and all they said was, 'Oh yes, you can be a dancer or escort.'" An evil grin crosses her face. "All those establishments probably kickin' themselves in the butts for not hiring me now."

Below us on the dance floor, one of Jenna's Managers is barking out a new pitch: "FEELING THE ANGST BURNING IN YOUR SOUL," Valin McTeague bellows. "FEELING THE DOOM OF THE WORLD COMING OVER YOU! WISH TO NOT SPEND YOUR ENTIRE TRIFLING EXSISTENCE ALONE? THEN TALK TO AN ESCORT. THEY MAY CHIP AWAY THAT BLOCK OF ICE HEART!"

"[The Maslow realization] just happened," Jenna continues. "No 2001 musical moment. I guess when people wouldn’t leave my [in-world] home and looked to me to provide them something they weren’t getting elsewhere… You can go to any club-- hello, there are heaps. So many clubs just like freakin' Tringo." Tringo is a kind of multi-dimensional Bingo. "Don't get me started," Jenna seethes. "Tringo is evil. It's a game fad. Hit Events," she commands me.

"Events" is an interface button that displays the day's scheduled activities. "Look at the TRINGO INVASION." And indeed, the calendar seems to be crowded over with Tringo. "Anyone can offer Tringo," she sniffs. "But if you go [where] you’re getting your Maslow needs met then it's good times, and you return... It's funny. I’ve at one time employed most of the SL social community. The owner of the top clubs... [m]any worked for me and were trained by me. So it's interesting, I think."

I ask Jenna Fairplay how many hours a week she's in-world.

"Let's say average, I can play 8-12 hours. That's me in denial of my addiction, don't forget."

"10 hours a week?"

"Nooo, that's a day. See? Denial. I'm to the point where ideas flood my mind... you can be in real life and see something as you are shopping and be like, 'Oh my god, I’m gonna make that outfit.'

"[Second Life is] inspirational," she says, "which is why I like it so. And don't like having my time wasted with in-game drama and such people who can take something small so seriously, 'cause it costs them real money."

Which is probably as good a cue as any to ask Jenna about the recent policy changes that will impact The Edge directly.

But those will have to wait for another time.

Jenna Fairplay on Second Life's New Economy, next week...

Posted at 02:01 PM | Permalink

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341ccd9653ef00e5505502a78834

Listed below are links to weblogs that reference JENNA FAIRPLAY AND MASLOW'S HIERARCHY OF BOOTY:

» "I didn't know Maslow had booty in his hierarchy," I note. from BlogBites
New World Notes [Read More]

Tracked on Jan 31, 2005 4:32:21 PM

» News Release from Technosim
ITmedia Mobile i ASCII24@nifty FMOBILE Watch. ి... [Read More]

Tracked on Jun 2, 2006 6:23:09 PM

» /POEZIQ/What-s-new from StihiNew
new Илья Янкелевич Габай. ( 2k) GABAJ_I/stihi.txt Илья Габай. Посох ... new Орхан Вели Канык. ( 6k) ORXAN_VELI/stihi.txt Орхан Вели Канык. Избранные стихи ... [Read More]

Tracked on Jun 5, 2006 6:22:31 PM

» AP9 Galleria USA Helps Prevent Sun Worshippers From Getting Burned from Jun 1, 2006)
Trackback URL: http://www.prweb.com/chachingpr.php/SW5zZS1aZXRhLVByb2YtUHJvZi1IYWxmLVplcm8= [Read More]

Tracked on Jun 8, 2006 1:13:41 PM

» Heat is on Haslem Against Mavs from Mavericks for
Mavericks for anybody else. Haslem, arguably, is involved in the biggest matchup of the series -- trying to slow [Read More]

Tracked on Jun 11, 2006 9:08:27 AM

» Conjoined Twins Successfully Separated from by RSS, it is
via email at sales@allheadlinenews.com. AHN offers content subscriptions to commercial, [Read More]

Tracked on Jun 19, 2006 1:53:17 AM

» States and Capitals from All USA States
State information resource links to state homepage, symbols, flags, maps, constitutions, ... All Rights Reserved. Press Ctrl - D to bookmark this page. ... [Read More]

Tracked on Jul 17, 2006 7:20:58 AM

» acupuncture carpal detox syndrome tunnel from Medicine Words
Medicine Dictionaries and Word References Emergency Medical Technology ... [Read More]

Tracked on Jul 26, 2006 5:50:14 PM

» Bvlgari from Bvlgari Watches
Great Saving On Bvlgari Watches Bulgari Watch Bvlgari Assioma, Bulgari Zero1, Bulgari Watch Tubagas, Bvlgari Diagono Aluminium, ... [Read More]

Tracked on Aug 4, 2006 6:54:58 AM

» burberry from Burberry Perfume
Buy Burberry perfumes and aftershaves from the best UK shops online. Click on one of the products listed below to compare prices to find the best price to ... [Read More]

Tracked on Aug 4, 2006 7:26:15 AM

» New Training and Education Web Site Offers More Resources from and course recommendations,
training, search for courses and learning centers, view class schedules and course recommendations, [Read More]

Tracked on Aug 10, 2006 8:22:38 PM

» Popular phrase from Map Directory
A search engine directory map... [Read More]

Tracked on Aug 13, 2006 8:06:39 AM

» Internet Home from For All
... Computers & Internet News · History of Computers & Internet ... 1995-2006 [Read More]

Tracked on Aug 13, 2006 8:18:36 AM

Comments

JENNA FAIRPLAY ROCKS!!! JUST AS HARD AS THE EDGE!! WOOT WOOT!!!

Posted by: BeBe Kanahoe at Jan 27, 2005 2:31:40 AM

geez Hammie, are there gonna be more of these nice puffy softballs in part 2? Maybe I'll buy you some pom poms so you can become an Official Edge Cheerleader. Jenna won't talk to The Herald (I guess she prefers the "serious" journalism that only NWN can offer) but here are some questions that occur to me:

1) Why Edge club officers camp noobs in the welcome area.
2) How she responds to charges that noobs are manipulated into working as topless dancers and escorts.
3) How she responds to charges that talk of "virtual family" is used by Edge officers to manipulate and exploit club employees.
4) What she thinks about the fact that she is in effect running a sex for pay operation.
5) Why she let Sasami Wishbringer advertise and conduct his escort services in her club -- i.e. a prostitute/slave presenting as an 8 year old anime girl.
6) The nature of her relations with members of the BallerMoMo clan -- in particular with Hellsing King -- (and with One Song) on the Dream City project.
7) What's up with the dream city project.
8) What she has to say about the attempt by BallerMoMo to incite war between The Edge and a rival club.
9) Why a friend of mine entered The Edge and was immediately offered 1.5K for cybersex even though she did not advertise herself as a prostitute.
10) How she responds to the essay by Artemis Fate that club culture has ruined SL.
11) Why does she think people like virtual clubbing and in particular just watching their avatars dance. Not a criticism: I sincerely want to know if she has any insight into this.

But I'm glad to hear that the people who make it to the top floor of her club become self-actualized, and also to see that she apparently took Psych 101.

Posted by: Urizenus Sklar at Jan 27, 2005 9:12:04 AM

She's free to answer any or all of those questions here, Uri. But as I said in the entry's introduction, this profile is part of a series-- residents selected at random, and profiled. (Letting them explain themselves, in other words, not subjecting them to a muckraking expose.) Some of your questions are in fact covered in Part II, though others have a hearsay, his-word-against-hers character that in my experience don't usually yield illuminating stories. Other styles work for other bloggers, of course-- which will hopefully be a recurring theme in our SXSW talk.

Posted by: Hamlet Linden at Jan 27, 2005 12:08:24 PM

yeppers.

Posted by: Urizenus Sklar at Jan 27, 2005 1:11:32 PM

Speaking of manipulations... why post such if not to manipulate an inspired aggression in Jenna? Obivious childish attempts at provoke. To what ends I wonder, but such is not my place to ask.

Excellent piece Hamlet.

Posted by: Valin McTeague at Jan 27, 2005 5:26:23 PM

or maybe it was to provoke Hamlet to ask more probing questions in the future. I mean these are obvious questions to ask...

Posted by: Urizenus Sklar at Jan 27, 2005 5:51:22 PM

"11) Why does she think people like virtual clubbing and in particular just watching their avatars dance. Not a criticism: I sincerely want to know if she has any insight into this."
This is the question to end all questions, unfortunately as of yet there is no clear answer, I encourage both Uri and Hamlet to look into this and hopefully enlighten all of SL.

Posted by: Wen Nomad at Jan 27, 2005 9:56:14 PM

The Herald is just a site that likes to twist words and create nice fabricated gossip in a lame attempt to get reads to visit their site. Im sure there is more factual information in a supermarket tabloie. Their just mad that I turned all their attempts for comments and interviews down :P

Posted by: Jenna Fairplay at Jan 29, 2005 8:32:12 PM

I would love to see Urizenus Sklar's points touched upon, especially after myself being exploited, used, and in the end threatened and fired by Jenna from The Edge (yay, didn't get paid for any of my work).

My, and many other people's stories are somewhat interesting, and I'm sure just by posting this that Jenna will try to get me banned. Not that I'm already suspended for 3 days for some unidentified script...

Posted by: Evil_Fool at Jan 30, 2005 10:29:52 AM

Many are assuming its with clubs and this is all wrong. I have played sl long enough and know that there will always be compeition. It has always been health competition.

Competition helps you be a better owner by making you think of new ideas and continously improving your design if there was no compeitition it wouldnt be fun or a game *smiles*. So if people think Im afraid of not being on top they dont know me and havnt been reading our interviews cause *tries not to sound like a fortune cookie again* from all negative situtations will come a better and/or positive solution or so we hope.

Posted by: Jenna Fairplay at Feb 3, 2005 5:03:11 PM

I'm a Club Owner that was brought up in SL the 'Fairplay Way' So I'll answer.

1) Why Edge club officers camp noobs in the welcome area.

Do they? I started out my SL at the Edge and no Mentor or Live Helper taught me the ropes or gave me clothes and dances and animations - Jenna Fairplay did.

2) How she responds to charges that noobs are manipulated into working as topless dancers and escorts.

They ARE manipulated - by the fact that they cant make money in any other way.One club in particualr will give you $300 and hour to do it - sad but true.

3) How she responds to charges that talk of "virtual family" is used by Edge officers to manipulate and exploit club employees.

I dont see how its exploiting anyone because it IS and always has been a virtual family.

4) What she thinks about the fact that she is in effect running a sex for pay operation.

Because she doesnt,she runs a club, and Escorts in that club provide a service,sex sells in SL and if you dont beleive that your wearing rose tinted glasses.

5) Why she let Sasami Wishbringer advertise and conduct his escort services in her club -- i.e. a prostitute/slave presenting as an 8 year old anime girl.

Because Jenna Fairplay isnt a Linden - Sasami portrayed(and still does) an animi char who are NOT children - your claim that she presents herself as an 8 year old child are untrue - she does not.

6) The nature of her relations with members of the BallerMoMo clan -- in particular with Hellsing King -- (and with One Song) on the Dream City project.

There ARE no relations.

7) What's up with the dream city project.

Ask the people who are doin it.

8) What she has to say about the attempt by BallerMoMo to incite war between The Edge and a rival club.

It failed, because we started communicating and formed ourselves into a group to stop griefers and terrorists from ruining the club culture in SL

9) Why a friend of mine entered The Edge and was immediately offered 1.5K for cybersex even though she did not advertise herself as a prostitute.

Because a Club Owner is not some omnipotent all seeing all knowing being who can control the action of every person in Second Life

10) How she responds to the essay by Artemis Fate that club culture has ruined SL.

Its twaddle - human beings are by their very nature social animals.

11) Why does she think people like virtual clubbing and in particular just watching their avatars dance. Not a criticism: I sincerely want to know if she has any insight into this.

Because they dont just watch,because they come together on many levels and form friendships that in many many cases transcend Second Life and move into real life,because you can be from Engalnd and be stood in a club talking to someone from Japan who you would otherwise never ever meet in your whole life.

Posted by: Sox Rampal at Feb 8, 2005 8:06:05 AM

Thank's for the very informative site, these sites are some I would recommend.

For Online Casino slots and online casino try this La Isla Casino, for more online casino slots and online slots try Slots Kings.

If Bingo is your thing try Bingo Online News for online bingo and internet bingo, internet casino slots and slots information to be found

on Slots Online News. If you like to play bingo online Red7Bingo is the best internet bingo to be found on a online bingo site. For online poker

we recommend Nett Poker. Street Slots is the leading site for Slots, Video Slots and Online Slots. Nett Casino have all the info on casino poker

and many other online casino games in a Norwegian Casino Portal about online casino. Craps is a game of fun and excitement, play craps in CrapsRoom.com

the number one website for online craps.

online casino slot machine online casino slot machine Hope you enjoy them.

Posted by: bingo at Aug 31, 2007 7:20:47 AM

buy generic protonix buy generic protonix medication online
buy generic zantac buy zantac online
headache medication buy headache medication online
buy generic imitrex buy generic imitrex online
heartburn medication buy heartburn medication online
buy generic acipex buy generic aciphex online
buy generic nexium buy generic nexium online
Zyrtec Online Pharmacy Zyrtec Online Pharmacy

Posted by: toy at Oct 17, 2007 11:06:24 PM

amazing post about JENNA FAIRPLAY AND MASLOW'S HIERARCHY OF BOOTY thanks for sharing!!

Posted by: Buy Viagra at Dec 22, 2009 5:11:02 AM

You have a very good blog that the main thing a lot of interesting and useful!

Posted by: Acquisto Viagra at Jan 27, 2010 2:26:22 AM

Competition helps you be a better owner by making you think of new ideas and continously improving your design if there was no compeitition it wouldnt be fun or a game *smiles*. So if people think Im afraid of not being on top they dont know me and havnt been reading our interviews cause *tries not to sound like a fortune cookie again* from all negative situtations will come a better and/or positive solution or so we hope.

Posted by: valtrex online at Feb 18, 2010 12:57:33 PM

Hey, my buddy was asking me about this a few days ago, I'm gonna pass this page onto him to see what he thinks.

-Phil

Posted by: How to Lose Weight at Feb 28, 2010 4:53:25 AM