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Friday, October 22, 2004

THE SASSILY STREET SMART FASHIONS OF AIMEE WEBER

Part Four in a series, featuring Selectees of New World Notes Fashion Expo 2004. (Context here, here, and here.) Today we present Aimee Weber, whose *PREEN* line of fashions can be best found in-world at a store in Umber (88, 106). "It's the one with a giant Aimee Weber doll on the roof," notes the designer. [She also hosts an off-world website here.-- HL, 11/10]

AIMEE ON THE FASHIONS SHE HAS BROUGHT FOR US HERE

"The fashion shots I sent were my attempt to show the flavor and range of my creations. The relatively reserved and comfortable look in the subway ('Subway') contrasts the fiery passion of the transparent vinyl skirt and top ('Pizza Love'). I also threw in a uniform from my little known men's line 'Supply Line'... The final picture ('Bad kitty') displays some items from my upcoming winter line (accessory man not included.)"

AIMEE ON HER ENTREE INTO SECOND LIFE'S FASHION CULTURE

"I started SL back in January and instantly began making clothing exclusively for myself. I wanted to create a special look that projected an image of fun, punk, goth, and flirtiness. Plaid miniskirts, stripey tights, aggressive combat boots and candy raver jewelry were standard to the look. The reaction was more than positive. I constantly got requests for copies of my clothing, so by February, *PREEN* was invented. Having my own fashion line also served as the ultimate accessory... I get to wear the honor of 'designer' to every party."

AIMEE ON HER DESIGN PROCESS

"Well, it normally starts with me seeing stuff I like in the streets. I also keep a digital camera in my purse, in case I see something cool, like a building front, or a dumpster, or cloth pattern I like. And I just collect all these textures. I have them all over my computer. Then when I see a fashion I like, maybe a chickie with a cool skirt on the subway, something urban chic, I go home, I try to find textures that come close.

"Hamlet, I actually have directories filled with photos of BUTTONS I took. And zippers. So then I put the pieces together, do a bunch of shading, coloring, transforming. Each clothing item takes maybe four to five uploads before I am happy with it. Then I give out freebies to many of my friends around Second Life. I do it because I love them, but also it's instant feedback. It helps me know if I am moving in the right direction, and how much I should charge for an item."

AIMEE ON THE BUSINESS OF SECOND LIFE FASHION

"I really don't advertise *PREEN* very aggressively. Instead I like to give out free clothing to the many wonderful friends I have around Second Life. If the clothing is good, they will wear it, and others will notice and ask about it. *PREEN* does very well financially, but I have yet to exchange L$ for real life money. Thus far I have given all of the proceeds from *PREEN* to friends in need.

"*PREEN* operates by season, so typically I will go for one month where all of my free time is consumed by clothes (eight hours after work and weekends). Right now I am in the middle of making my winter line, so I am a busy girl. I think I may be the only one that does it [that way]-- most designers release items when they are finished, but I hold them back until the season is ready... then I try to have a party. And then for the other two months, I mostly goof off and party.

"My best work was a United States Marine Corp uniform that was inspired by my good friend Dane Street [More on Dane soon - HL]. It took about two weeks to complete but it's a wonderful package filled with great accessories including sunglasses, vest pouches, and a working rifle."

AIMEE ON PEERS SHE ADMIRES MOST-- AND HER LARGER SOCIAL CIRCLE OF FELLOW DESIGNERS

"Mistress Midnight, Torrid Midnight, and Nephilaine Protagonist. I am star struck by their work.

"With only a few dramatic hiccups, I find the SL fashion world to be a wonderfully caring and cohesive family. We all help each other as much as we can, we rejoice in each other's success, and competitive venom is rare and isolated."

AIMEE ON MIDNIGHT'S OLD IRISH PUB, HER BAR AND COLLECTIVE DESIGN STUDIO IN THE SKY

"Well, unlike Bellevue it's not modeled after a REAL bar... but there are some elements of the Village Idiot here. That was a place in West Village but it closed down [frowns]. Also McSourleys. But mostly it's out of my head... what I like about this one is the contribution so many folks here have made to it-- it feels like OUR pub. Exclusive designer work area and drunkening zone. Actually, you will frequently find us here in the bar sitting silently... we are all busy on Photoshop and Illustrator. We use [an external IM/file sharing program] a lot, exchange textures, help each other. It's a great environment, totally.

"So normally, I keep Second Life open with the dialog in the lower left hand side of the screen... the rest is covered with Photoshop, etc., and I respond when someone talks to me. That is the exciting life of a designer in Second Life-- a lot of Away From Keyboard."

AIMEE ON WHO SHE DESIGNS ALONGSIDE, IN THE PUB IN THE SKY

"Me, Mistress [Midnight], Torrid [Midnight], Launa Fauna sometimes, Kenz [-ington Fairlight], Lost [Thereian] (who is a FANTASTIC up-and-comer), David Gilman. We are here because we like to hang out with each other-- not a snobby situation at all. Fashion drama, and venom, and elitism... that really is a rarity. People in this industry really do help and care about each other MOST of the time. Otherwise I would get frustrated and leave.

"We design in a bar-- OK does this make me sound bad? That last thing you wrote about me... was in a bar. Normally [I'm] here around 5:00pm... and stay 'til 9-ish. It varies. Mistress and I take a break to watch Nip/Tuck.

"You know, I think maybe I spend more time here than I just said. But I may be kinda embarrassed. Most of the time you will see me and Lost snuggling on the couch, or joking around. We will be quiet most of the time and then suddenly we finish an item and we take a break. I could be pretty plastered in real life too [laughs]. At that point it can be chaos.

"So ya, it's pretty common to see me walking around with a pair of boots that only have the FRONT done.

"And we are naked alot. I think we have more nudity here than a lot of places, but with no sexual context. We just got tired of asking people to leave when we are between outfits."

AIMEE ON FASHIONS FOR FRUGAL RESIDENTS

"Fur budget *PREEN* GEAR, I would say. It's all budget. I think *PREEN* tends to run less expensive than most designers. Mostly because i am not super interested in money. I want my clothing to be accessible."

AIMEE ON THE FUTURE OF *PREEN*, AND HER MOST UNLIKELY FASHION ACCESSORY

"My winter line will be my largest ever, and will have more items that my previous two seasons combined. Look for a little of everything including comfy warm sweaters, coats, jeans and of course the signature *PREEN* stockings and miniskirts.

"Check out a *PREEN* fashion quirk I sell. [smiles] I have braces. And they caught on! ["Newbies wear them all the time at the Welcome area," pub patron Lordfly Digeridoo interjects behind us.]

"Well, I made them cheap. It's totally fun. Every now and again I come out with a Second Life fad. A few months ago it was leg warmers. And everybody was wearing them. So maybe 'Quirky' is a good word to go with *PREEN*."

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Comments

I would just like to confess my love for Aimee Weber now. All that nudity at the pub finally got to me.

Posted by: Torrid Midnight at Oct 22, 2004 6:14:10 AM

Hang in there Torrid...Hamlet's next expo will be "select a mate for Aimee".

Posted by: Aimee Weber at Oct 22, 2004 9:10:18 AM

dibs! :P

Posted by: Lordfly Digeridoo at Oct 22, 2004 7:48:35 PM

Wow - looks like some amazing readin'! Thanks so much for hosting.
I would just like to confess my love for Aimee Weber now too :)

Posted by: Matue at Nov 16, 2006 8:14:37 AM

VERY WELL

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